Write the Damn Book! Unleash Your Thought-Leadership with Jeff Goins #111

Welcome to Evolve Leadership Show, where we provide powerhouse success strategies to high-performers who believe in the importance of good leadership. 

📖 In this episode:

In this episode, Angus talks with Jeff Goins, a writer and thought leader, about the transformative power of writing and sharing big ideas. They dive into what it takes to create a compelling book, challenge conventional wisdom, and establish authority through authorship. Jeff shares insights on identifying a big idea, challenging your audience's assumptions, and the importance of crafting a narrative that stands out in a crowded market. Whether you're an aspiring author or a leader seeking to share your insights, this conversation provides valuable lessons on making an impact through your words.

🔹 Highlights:

[01:17] Jeff discusses the importance of starting with a big idea for your book.

[03:19] They explore the concept of challenging your audience's assumptions to create a compelling narrative.

[06:00] Jeff emphasizes the need for an idea to be both old and new, pushing the boundaries without being absurd.

[09:21] The discussion shifts to what it means to be a thought leader and the role of original thinking.

[13:26] Jeff and Angus touch on the importance of creating a book idea that evokes strong reactions, both positive and negative.

[19:57] The conversation concludes with advice on becoming a thought leader by starting with innovative and challenging ideas.

💻 About Our Guest: 

Jeff Goins is a renowned writer, speaker, and thought leader in the realm of creative writing and marketing. He is passionate about helping individuals find their voice, tell their stories, and make an impact through the written word. With a keen eye for crafting compelling narratives, Jeff has guided many aspiring authors to realize their publishing dreams and become authorities in their field.

Email Jeff at jeff@freshcomplaint.com 

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